U.S. Food and Agricultural Product Exports are booming,
expected to exceed $1.085 billion in 2008. U.S. exporters and export
promotion groups call on Market Solutions LLC to provide research,
evaluation and strategic counsel to help get the most out of export
market development efforts. The declining value of the U.S.
dollar has cut the purchasing power of promotional resources in many
markets, even as it makes U.S. products more competitive. Market
Solutions LLC has conducted assignments around the globe for a full
range of commodities and consumer products. Clients rate us highly for
consistently providing rigorous, insightful analysis and practical
recommendations, communicated in a way that is understandable to a wide
variety of audiences.
Building Sales in North America. A major food industry client
came to Market Solutions LLC to review its strategies in the United
States and Canada. Starting with
qualitative and quantitative consumer and trade research, Market
Solutions LLC helped the client understand opportunities for growth and
barriers to increased sales. We worked with the client and
its agency to develop and support the launch of a new brand and
advertising themes and content for consumers, retailers and the food
service industry. Over time we also worked with the client to update
its business development strategy and provided hands-on support to
develop a contact management data-base, trade show strategy and set
priorities for media targeting.
Transportation, Logistics and Supply Chain Issues are becoming
increasingly important to the competitive position of agricultural
producers, processors and manufacturers, retailers and foodservice
operators. Market Solutions LLC has conducted numerous analyses of
transportation and infrastructure challenges, including rail,
water and highway transportation issues in North America and worldwide.
Market Solutions LLC research recently provided the foundation for
bringing together a number of producer and industry groups to form a
new coalition to address 21st century transportation and infrastructure
issues, options and solutions.
Getting Maximum Value from Consumer and Industry Research
Spending. A leading agriculture industry group, whose consumer
advertising campaigns are among the most widely recognized in the
United States, came to Market Solutions LLC to examine their
multi-million dollar market research program. We interviewed
key industry stakeholders and reviewed tracking studies, consumer
segmentation analysis, and a variety of targeted studies and data purchases aimed at
better understanding consumer purchases and consumption trends, at home
and away from home. Market Solutions LLC findings and recommendations
are being used to reconsider the organization, staffing and role in
strategy development of the market research function.
International, National, State and Local Policy and Regulatory
Analysis. Whether the goal is to encourage local crop and
livestock production and harvesting, or to add value through processing
or exports, clients around the world have called on Market Solutions
LLC to help understand policy issues, define and evaluate potential
consequences of policy alternatives, monitor regulatory developments,
address trade barriers and provide ongoing tracking and analysis.